Obamacare Appeals to Moms

Obamacare is still looking for millions of young adults who will sign up for health insurance. That’s right, you can still apply for insurance through the Affordable Care Act.  Despite all the drama and the noise millions have already done it, and have insurance that they can afford.  

Younger people, and if you are in your twenties or thirties this means you, were not at the leading edge of the sign-up wave for health insurance that began January 1st.  Only 24 percent who did select a health insurance plan are between 18 and 34. 

But women were early adapters.  54 percent of those insured by January 1st were women. So someone in the Department of Health and Human Services put two and two together and realized that women, specifically moms, can help sell Obamacare to their grown children who might be rambling along without health insurance. 

The Obama administration launched a marketing campaign aimed at moms and the video on this page is one that you may see on TV on channels with programming geared toward women. 

Just for the record now, Healthcare.gov is functioning. And you can use it to apply, find an insurer and a plan that fits your budget. You may even find that you are eligible for  a tax break that subsidizes the insurance. 


1. Use the best browser for your computer.

2. Clear the history, cookies and cache.

3. Make sure your computer will accept cookies. You’ll get a big pop-up window.

4. You may not be able to use a mobile device. Best to stick with a desktop, or laptop if you can.


1. Clear your history, cookies and cache.

2. Sign in with a new user name, email and password.

3. If you have a problem this time, check your junk email file for a notice.


If you don’t have a computer at home, there is still time to apply on the phone.  You can call 1-800-318-2596, or you can call that number and find out about local people in your community who are working with others to navigate the system.

You can also call and ask for help at 1-800-318-2596.

 readmoreMoving Back With Your Parents




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Barbara Nevins Taylor

As the winner of 22 Emmy Awards and a slew of journalism honors and awards, I created ConsumerMojo.com to give you the straight story about complicated stuff. Tell us what you want to know and we'll get you the answers.